Most of the vendors are located in Asia, which means that lead times and shipping costs must be Digital billboards, on the hand, can display multiple images in a short period of time and can also display other media types such as video and animation. The approval fee costs between ₦25,000 to ₦280,000 per ad, depending on the turnaround time. A formal letter notifying the applicant of the status of the application will be sent as soon as the application is received. Should you build wood billboards? Spectaculars. Using our cost effective online advertising platforms in Nigeria, you would be able to reach your prospective customers/clients precisely, on the major Newspaper websites and top blogs in Nigeria and beyond. The cost of billboard advertising in Nigeria depends on the location and type of billboard (if its print board, electronic, mobile or digital billboard). Press Releases . No advertisement under the vetting category should be exposed unless a certificate of approval from the ASP, signed by the Chairman and the Registrar of APCON has been received by the applicant or media house. Application is made by the advertising practitioner seeking approval to advertise attaching a professionally produced advert copy/layout in colour and product samples should not less than 12 units. Billboard, Effective Billboard Advertising, Guerrilla Marketing, OUTDOOR advertising, Types of Advertising. An electronic/LED billboard. Did we get a good price, or did we overpay? We assume that the proximity to Computer Village will expose the billboard to people who're slightly more familiar with technology, and that this group a lot more likely to encounter a Paystack checkout form, and slightly more likely to be willing to try out online payment. There are some questions you need to ask and check out for when choosing a billboard advertising agency. We are concerned about the Return on Investment (ROI) and maximizing the marketing budget. Or a slideshow of the diversity of homes you have listed. If we decided to modify our ad mid-campaign, it would require lots of effort to do this on a static billboard. More. Here’s the cost breakdown: (Do you put up billboards often? Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. These will help you weigh the cost of billboard advertising in Nigeria to know if it will be worth it. Which route do they usually take when going out or coming in? Take us for a spin today. Because of the continued exposure to harsh weather, the billboard's flex materials are subject to wear and tear. Over 60,000 businesses in Nigeria use Paystack to accept local and international online payments with our secure payments gateway, including Domino’s Pizza, GIGM, and Axa Mansard Insurance. 2011-04-11OTAGADA ANTHONY writes: I want to purchase digital signage. Digital billboards can cost over $15,000, depending on the location. The Paystack brand is a promise of warmth, and this felt like it was too much about the machine and not enough about people. This is according to the information contained in the annual report of these companies as compiled by Nairametrics research. Get to pick a precise location for your target audience. Advertise in Lesotho. Insights; Affiliates; International Award Forums; Global Case Studies; News; Contact; Billboards. Sometimes, ad agencies won’t proactively provide a contract for the engagement. For billboard advertising cost in Nigeria, you look at two major types of billboards. It's a lot easier to update a digital billboard because there're no printing costs. New Nigerian Newspaper Compound 220A Apapa Road, Ijora, Lagos State, Nigeria. Contact us and we’ll help you to get on the right track. ). All billboards in Nigeria must be approved by the Advertising Practitioners Council of Nigeria. APCON is the Advertising Practitioners Council of Nigeria. We ultimately hit on "Pay safe. According to their charter, they are dedicated to promoting responsible and ethical advertising practices in Nigeria. It would 100% be ours, day and night, till our rent expires, while with digital billboards, our ad would only be displayed for about 8 seconds at a time, once every 64 seconds. What Does a Billboard Connection Franchise Cost in 2020? Digital billboards cost from $1,000 to over $16,000 per month. For a free consultation on any form of outdoor advertising in Nigeria, feel free to call 08140806869, 07014039333. Professional advertising in Nigeria dates back to 1928, with the establishment of West African Publicity Limited, a subsidiary of United African Company (UAC). Advertisers. Digital billboards cost from $1,000 to over $16,000 per month. send me ur brochure,prices and billboard sizes of all type. But, it will help your company and build a brand awareness image. One of the interesting things about billboard advertising is the ridiculously low cost, especially when you consider how much it costs per every one thousand people that see the billboard ad. Additionally, we paid a service charge to our partner ad agency for rendering this service to us. This terrifying information becomes even more haunting when you realize that 45% of people report not even noticing ads any more, whether they use ad blockers or not which means that potentially millions could be wasted on unseen ads. Find addresses, telephones, contacts and locations. The business class would always converge around the bus terminals, airports, hotels and even conference centres. With a static billboard, we wouldn’t be sharing a space with any other brand. Billboard Advertising Rates in Nigeria -Billboard Prices in Lagos. How we improved email deliverability at Paystack, A detailed breakdown of how we significantly improved our email deliverability and email sender reputation. A second cost factor is whether the billboard will be single- or double-faced. Pune, Maharashtra, May 09, 2020 (Wired Release) Prudour Pvt. List of billboards advertising companies in Nigeria. Affordable Digital Billboard Advertising Rates In Lagos | Outdoor LED Screen Advertising Cost For Small Businesses. In addition to the above. In Lagos state the cost of erecting a billboard starts at ₦500,000 to ₦3,500,000 per month with most billboard advertising agencies. One of the most challenging parts of the design process was deciding on the copy which would be displayed on the billboard. Although your audience might have limited time to take note of your ad, there will be a high frequency of customers being repeatedly exposed to it. Most times, consumers patronize brands that they see on different platforms and one of the most effective is the billboard advertising; hence it is imperative to know how much does billboard advertising cost in Nigeria. We evaluate dozens of locations before choosing: mainland, island, market places, roadsides or expressways. Leading Digital marketing agency in Nigeria. As leaders in digital out of home, we offer a powerful platform to engage with audiences tactically, offering immediacy and flexibility of communication. It's one of the major entry points to the island for many people who live in Surulere, Apapa, Mile 2, Ijora, and along Ikorodu Road. Billboard Advertising Services. You might find yourself sharing billboard space with a competitor. The cost of a billboard in Abuja and Port Harcourt and other cities are also determinate by the factors which are listed above. Urgent please. This is because Nigeria is a relatively low-trust environment, and online payments are still relatively novel. We contacted and reviewed the billboard portfolios of about 30 agencies in Lagos, and whittled the list down to 7 companies. Sample billboard agreement.doc Authorization: The Undersigned, , (hereinafter called the “ADVERTISER”) does ... For contracts of 12 months in duration, the Company pays the cost to install artwork print onto the Advertiser’s contracted display panel(s). Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. We went through multiple design iterations over the course of many weeks before hitting on a design we were super pleased with. Here's how restaurants and bars in 8 countries are boosting sales during COVID-19. This could be a virtual tour of your college campus. Billboard Advertising in Nigeria, the cost of digital billboard advertising in Lagos, Abuja, etc, and outdoor advertising companies in Nigeria, etc. Do their billboards offer elevated exposure? Billboard Advertising in Niagara Falls, NY can be greatly enhanced by digital billboards. "Digital billboard is the in-thing globally because of its twin benefits; it beautifies cities and a good platform for advertising. Why collaborate with an advertising agency in Nigeria? The perception of the dynamics of billboard and it communicative value can have a considerable effect on the character of an environment. Static billboard gives you a dedicated space to advertise on without the option to share with other brands. The hand is a repeating motif in various aspects of our brand expression and it makes another appearance here. Low risk and operating costs. We needed to decide whether to go for a static billboard, or a digital one. Your prompt response will be appreciated. According to their charter, they’re dedicated to “promoting responsible and ethical advertising practices in Nigeria.”. There are several factors responsible for the high cost of billboard advertising in Nigeria. You can call 012931183 or 07067181193 to get more details. Various figures on the internet about Digital Marketing in Nigeria peg the growth at 25% to 40% on an annual basis. Just like timing, there is nothing like a good location when it comes to billboard advertising in Nigeria. While many of them go ahead to complete the payment (we process over 6 million payments a month), many more hesitate. For realtors, this might be a virtual tour of a house or the building you are selling condos in. Digital; Malls; Airports; Billboards; Ranks; Transit; Street Furniture; Design Guidelines; Gallery; Research . The billboard on Ahmadu Bello Way was mounted on a unipole, while the one on Ikeja Plaza was mounted on a tall building’s roof slab. I run an advertisement institute in Nigeria,and we need a LED Billboard. Malls. Click one of our member below to chat on Whatsapp. Since the billboards were going to be displayed against busy highways, the message needed to be succinct enough for someone speeding in car to get it in a few sentences. In Lagos state the cost of erecting a billboard starts at ₦500,000 to ₦3,500,000 per month with most billboard advertising agencies. This helps to ensure that ads shown to the public aren’t misleading or offensive. ... is an out of home advertising agency having more than 500 outdoor displays across the country including large format billboard structure, digital billboard, ultra waves and scrolling billboard for business exposure and promotion. I hope this overview of our first experience with billboard advertising was helpful! Your prompt response will be appreciated. Sony Music announced last week that it is opening an office in Lagos, Nigeria, the first step towards establishing a footprint in Africa's largest economy. The cost of billboard advertising in Lagos will depend on whether it is a static billboard or a digital one and also the location. Cash Required: $20,000: Total Investment: $30,000: Franchise Fee: $29,990: What Options are Available for Billboard Connection Franchisees? The cost of a single billboard can vary wildly from ₦160k (~$450) to ₦2.5 million (~$7,000) a month depending on these factors, as well as the billboard location and type. It is also highly imaginative and allows advertisers to reach prospects at a time they are more relaxed and receptive to advertisements. We are an Out of Home Advertising online solution that helps you get the best deal in billboards advertising in Lagos, Port-harcourt, Benin, Abuja, Kano and other major Nigeria cities. Goal #1: To educate everyday people about the many safeguards in place to protect them when they pay online. Studies show that 83% of people recall seeing an outdoor advert before shopping, this proves that just like local organic searchers, billboards can also initiate buying decisions. Electetra Displays, A manufacturer of LED Based Displays has been into the manufacture of Electronic Outdoor Billboards in Nigeria. Goal #2: To make our merchants' customers more familiar with the Paystack brand, so that they recognize (and trust) the brand when they encounter it on our merchants' checkout forms. an average billboard cost Between 180,000naira and 450,000naira per square metre. Billboard advertising in Nigeria is a type of outdoor advertising that tries to reach prospects when they are outside their homes. More. Sales are a by-product of the level of awareness a brand is given in the market. Do they have the type of billboard that fits what you want. After a 4-hour printing process, all 12 tiles were then sewn together, and transported to the billboard site. While electronic billboards are dropping in price and becoming more common, they can still be relatively difficult to purchase and install. Copies of the Certificate of Approval must be attached to all media orders. To minimise damage, it’s important that your ads are printed on high-quality flex material. We're betting that this engaging experience will incentivize more people to read through to the very end. You will also need to pay about ₦50,000 for APCON & LASAA approval fees for Billboards Advertising in Lagos. Pay fast. APCON stands for Advertisers Practitioners Council of Nigeria and they are mandated by law to review and approve outdoor ads before people can put them out. We ultimately went with the hand emoji because we currently use a lot of emojis in our brand communications, and it fit in well in context of the mobile phone (most people use emojis in the context of mobile messaging). In 2011, his company built the biggest billboard (20mx40m) in Nigeria – an LED digital billboard installed at the Murtala Muhammed International Airport in Lagos. Science, Technology & Engineering. It lists. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Factors that determine the cost of billboard advertising in Nigeria. DStv Nigeria price increases for 2020 MultiChoice has announced its DStv subscription price changes for 2020, which includes a hike in Premium and Compact Plus subscription fees. I guess this is a lot to ask on my first post but you all seem fairly knowledgable. So, always pick billboards or lamp posts that would give elevated exposure your competitors won’t help but admire. You'll notice two differences between the assets - different dimensions, and different URLs. We went back to the original copy and explored a different strong visual element, in this case a mouse cursor hovering over a large pay button. The site also allowed us to leverage numerous testimonials we've received from both merchants and their customers as a form of social proof. info@goldfirenigeria.com Static billboards are a lot more affordable compared to digital billboards. HOW MUCH DOES BILLBOARD ADVERTISING COST IN NIGERIA VS THE IMPACT OF BILLBOARD ADVERTISING. Thanks. The average monthly cost of a standard Unipole billboard as shown in the pciture below is 650,000naira (excluding printing and wrapping cost), while the average monthly cost for a standard Eyecatcher and Gantry (images below) facing high traffic every day in the Lagos are 500,000naira and 450,000naira respectively. The Billboards are top quality using the latest technology and best LED components. We frequently hear from merchants that one of the biggest business challenges they face is this question of trust. The size of the billboard makes it almost impossible to not notice it. Highway/Arterial Spectaculars. You have to understand that your audience is always on the move, so you have literally seconds to grab their attention. And data continues to point that billboard advertising is not dying any time soon. Paystack.". Includes pricing, contact info, and photos of the billboards. The Paystack logo is a promise of safety and speed, and we wanted our merchants’ customers to feel secure when they see "Paystack” on checkout forms. Audiences who view digital billboards in Niagara Falls have shown a 15% increase in retention versus standard billboards alone. Digital; Malls; Airports; Billboards; Ranks; Transit; Street Furniture; Design Guidelines; Gallery; Research . In order to have a successful billboard advert in Nigeria that will bring a good return on investment, there are rules must be followed. In modern times ads are thought to be super intrusive and annoyingly disruptive. Here's a template of the legal contract Paystack uses with outdoor ad agencies. We missed the simplicity of "Pay safe. In 2016 it was reported that more than 600 million people downloaded ad blocker software and most millennials in particular either have one installed on their computers or mobile devices. However, a request may be upheld provided the applicant takes full responsibility for such an emergency meeting. The billboards are part of a broader campaign to assure everyday people about the safety of online payment. if ever you need electronic billboards in Nigeria. Pay fast. Re: Digital LED Billboard Installation & Maintenance Service In Nigeria by Displayhub ( m ): 1:57pm On May 09 , 2019 This is a high traffic area which leads to Computer Village, a very popular market where people purchase electronics such as laptops, phones, come get their electronics fixed, and more. Global Out of Home Media has continued its African expansion, launching its first 6m X 18m LED digital billboard in Lagos, Nigeria as part of its digital Out-of-Home network roll out in the country. STATEMENT OF THE PROBLEM. The number of countries Alliance Media operates in. The cost of constructing a billboard can range from $26,000 to $300,000, which often requires financing from banks or, more often, an outdoor leasing company. OUTFRONT Media Inc. OUT announced an out of home (OOH) offering for local businesses as companies started to reopen in several states across the country. We are a digital marketing company with a focus on helping our customers achieve great results across several key areas. However, the cost varies between N150,000 to N3 million per month for a single billboard. it sells billboards per square metre. Designing an ad that can communicate your message boldly and in a few words is important. Coronavirus in Nigeria: How to turn Covid 19 pandemic to your advantage, Type of Billboard (static billboard or digital billboard), A fee paid to the Advertising Practitioners Council of Nigeria (APCON). It can be concluded that the average internet user has some form of resentment towards ads which is not hard to explain when you consider the fact that most people do not like their privacy violated, with ads like pop-up ads especially met with disdain. Yes, a billboard can cost you. However, the few brands that have the resources to run extensive billboard advert campaigns have, over the years, reaped its fruits, which include and not limited to: high brand retention and recall, increased consumer loyalty, increased sales, positive brand repositioning and image building. Billboard LED. All these research have continued to point out that billboard advertising is not dying any time soon. To find out the requirements of your city, you can inquire at city hall. You may request for one, or simply create one, and share with them. Looks good and lasts a life-time. Airport Displays. The price of DStv’s Premium package has increased by R10 to R819 per month, while the Access Fee has increased by … Research from Ocean Neuroscience shows that consumers are 48% more likely to click on a mobile ad after being exposed to the same on out-of-home advertising first. Large format displays like LED billboards can be challenging to quote. Don’t forget to ensure that the printing company makes use of material that can stand the weather when the banner is mounted outside. For really large prints such as ours, the printing press, Poster Print Limited, first split our ad design into smaller sections in a process called tiling. In fact, with more Nigerians on the move, more than ever, brands have continued to utilize billboards and lamp posts in Lagos to tell their brand stories and connect people to their brand. In August 2019, we put up our very first billboards in Lagos, Nigeria's commercial capital. Owing to the above, the cost of digital billboards advertising in Lagos Nigeria ranges from N450,000 to N5,000, 000 (four hundred and fifty thousand to Five million Naira) per month. Highway/Arterial Spectaculars. The place where younger generations spend more of their time outdoors is different from where the older ones spend theirs. We also bumped up the size of the URL because we were going to create a bespoke interactive experience at that link and wanted people to notice it. Looking for the cost of advertising in Nigeria or digital marketing cost in Nigeria look no further, we have packages that will suit your budget. So creating a message that can communicate your value propositions in a few words is very important. I don’t think so. Now that the main elements were done, we explored colour and a few finishing touches. And so began our very first experiment with traditional outdoor advertising, and a not-so-traditional microsite. A study shows that 83% of people recall seeing an outdoor advert before shopping. Go for a banner that will appeal more emotionally to your audience. It is a marketing tactic that is budget-friendly and yields maximum results. The introduction of the singular illustration on the right hand side helped with structure. We are transforming the industry with our Digital billboards and indoor LED Units. The Advertising practitioner meets twice every month. 130 likes. The different sizes were because the billboards had different dimensions, and we displayed different URLs because we wanted to track if there was a difference in traffic between the two locations. Billboard advertising in Nigeria solves this problem with its knack for raising brand awareness among a large audience without interrupting them. Thanks. This is the regulatory body tasked with the approval of advertisement copy in Nigeria known a vetting. Electetra also provide installation and supports. So keep everything simple and call our team. Let us know at [email protected]!). Digital LED billboard Attractive curve. To compliment to the billboards, we created an interactive microsite - paystack.com/security - which takes customers behind the scenes and explains what happens when they pay online. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. 15 tactics to keep your food business running during COVID-19. Physical billboards are generally less expensive than digital boards and cost between $200 per month and $14,000 or more, depending on the market. Goldfire Nigeria Limited is the premier signage and branding company in Nigeria. It is important to understand exactly where your consumers converge and the routes they take when targeting any demographic group. Everything we learned while mounting Paystack's first billboards in Nigeria's commercial capital. When you work with media buying agencies like Eloquent Media for your billboard campaigns, you have the advantage of ensuring effectiveness and cost-benefit. Simply put, more people will remember your digital billboard advertisement than they would if you used standard billboards for the same duration. Billboard Advertising in Nigeria, the cost of digital billboard advertising in Lagos,… Continue reading Coronavirus in Nigeria: How to turn Covid 19 pandemic to your advantage. Thanks. When we started thinking about billboards, we had no idea how to approach this, so we looked for an outdoor advertising agency who could help guide us. This covers costs of buying and building the frames where the ads campaign will be placed, in my case, I paid shagamu youths 25,000 naira and I had them at my beck and call until my job was done. The average Lagosian spends about 70% of their time outdoors which of course, offers a massive window of opportunity to businesses. "Can you help educate customers that online payments are secure?". The number of countries Alliance Media operates in. Both billboards were printed on flex material using a 10 foot-long Challenger flex banner printing machine. A hand completing a payment on a mobile phone provided the perfect balance between introducing a human element, while also signalling the link to technology. With the entry of eCommerce platforms like Jumia and Konga, the digital marketing arena started to pick. Digital marketing training in Lagos, Abuja and Port Harcourt etc, Individual and corporate digital marketing course. September 3, 2019 — 0 Comments. The Electronic Billboard is under Digital Communication that involves the use of Dot Matrix to display information. This is necessary if you are putting up outdoor ads in Nigeria, especially Lagos. List of billboards advertising companies in Nigeria. You should understand that your audience is always on the move, so you have a few seconds to grab their attention. Created two additional variations of the 24/7 negative News cycle on… Continue reading how to advertise in. Display ads that are more engaging than static billboard this also adds to the cost varies N150,000..., Effective billboard advertising in Abuja and Port Harcourt etc, Individual and corporate digital started! Your competitors won ’ t help but admire particularly when specified target markets considered! Firm surely knows that there is a relatively low-trust environment, and share with brands. Ad that can communicate your message boldly and in a few seconds to grab their attention to 2029 Matrix... This problem with its pros and cons brands in Nigeria is a marketing that... Airports ; billboards ; Ranks ; Transit ; Street Furniture ; design Guidelines ; Gallery ; research us... 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