The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39. Once the product was launched, it was marketed by Pemberton as a “Brain Tonic” and “temperance drink” (anti-alcohol), claiming that it cured headaches, anxiety, … Cola products are targeted towards people who want strong flavor, while diet cola and its variants are targeted towards the sub segment that is health conscious. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12.This type of market approach refers to market segmentation.The Coca-Cola Company when advertising, has a primary target market of those who are 13-24,and a secondary market of 10-39. O - Opportunities are events and developments external to an organisation, Coca Cola could look for new territories for its products. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. Coca Cola in many peoples mind is the drink of youth, and it provides refreshment no other drink can provide. Coca Cola target different segments with different ads. Coca Cola company advertising target primary market of age between thirteen to twenty four, and secondary market is between ten and thirty nine of age. But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. The target market for Coca-Cola is very wide as it … T - Without this key piece of research, Coca-Cola could have wasted millions of advertising dollars on a campaign that didn’t communicate directly with their target audience. E - Environmental Coca Cola looks at packaging from a recycling point of view as their appeals to consumers who are concerned about waste. This type of industry approach identifies market segmentation. Consumer consideration of Coca Cola. Primary market of Coca Cola is younger people in the age bracket 10-25 with people from 25-40 comprising of secondary market. PowerAde sports water target those people who are fit, healthy and do sport. This type of market approach refers to market segmentation. The company wants to provide a feeling of happiness to every one of their … Winnie the Pooh sipper cap Drink Drink concentrate on children involving the ages 5-12. Conducting primary and secondary research on your target audience prior to coming up with the creative concept for your marketing campaigns is a … Coca-Cola ad Marketing Strategy In The Beginning. Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. Secondary Secondary research definition uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. Markething Research of Coca Cola. Primary market of Coca Cola is younger people in the age bracket 10-25 with people from 25-40 comprising of secondary market. (iii) Objectives/GoalsCoca-Cola main … Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta. The Pepsi Company once advertising, has a primary target market of those who have are 13-24, and a secondary market … The Coca- Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39. 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