[7] One of the top-selling items upon the company filing for bankruptcy, for instance, was a Yeti statue. [3], SkyMall, Inc. was founded in 1990 by Bob Worsley, Alan Lobock, Matthew Del Bianco, and Graham Alcock. If you're still shopping the SkyMall catalog, then this news is going to hit you pretty hard: The in-flight publication may. If you're still shopping the SkyMall catalog, then this news is going to hit you pretty hard: The in-flight publication may be going out of business. "[9][10], Although Skymall started as a conventional retailer, it was quickly realized that consumers weren't likely to buy them as they were to buy "unconventional items". Last week, SkyMall LLC, which publishes the well-known in-flight catalog, and its parent company, Xhibit Corp., filed for Chapter 11 bankruptcy protection in … It has also come to light through various news sources that SkyMall lost its contracts with the airlines. [11], Not to be confused with the airport retail and concession company, "SkyMall Is Earthbound, but Its Legacy of Nutty Gifts Lives On", "C&A; Marketing of Ridgefield Park buys SkyMall brand", "SkyMall: The Strange Story of America's Most Delightfully Weird Catalogue", "How SkyMall Captured a Moment of Technological and American History", "Company buys SkyMall for $1.9 million, will make "dramatic changes, "Still Need A Lawn Yeti? Business Economics Sustainable business Diversity & equality in business ... even if SkyMall was still asking inventors to sell their new products on its … Since 1999, SkyMall ownership has "bounced around among several private-equity companies",[2] including by Najafi Companies, the largest private equity firm in Arizona in 2012. But let’s face it: There’s no way SkyMall can be viable if … By Carly Ledbetter . This move, which did not receive the support of all of the founders, required a significant shift in SkyMall's focus and operations, ultimately forcing the company to abandon same-day delivery and nearly bankrupting it. News U.S. News World News Business Environment Health Social Justice. The company knew there a waiting groundswell of support, said SkyMall PR rep Melissa Hoistion, but the reaction was still a surprise for a company whose website was still … [8] On April 1, SkyMall was purchased out of bankruptcy court by C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall. SkyMall began its loyalty business in 1999. SkyMall fully suspended its retail catalog operation January 16 and laid off … They were sort of the last man standing in the retail electronic parts and tech enthusiast niche (Frys Electronics and Circuit Specialists are the other competitors currently still in business). Old SkyMall: $80 USB-charging paper towel stand. While we've never had enough money to purchase most of the products in the quirky catalog, SkyMall is still way too much fun to look at and debate how much you really need that $8,000 massage chair or Harry Potter-esque Magic Wand Remote Control because you always need it. This niche used to include Olsen Electronics, Tech America (actually a Radio Shack subsidiary), Incredible Universe, Heathkit and many others. Instead of stocking the merchandise itself near airports, Skymall began leasing sections of the magazines to various distributors which customers would then order from directly. The Federal Aviation Administration loosened the rules on using devices during take-offs and landings, and now SkyMall has filed for bankruptcy protection. [citation needed]. At one point, it reached 88% of US airlines passengers. According to recent reports by Jezebel and the LA Times, the airline magazine with a readership and reach of 600 million travelers a year just might be on its way out. ... SkyMall may not be an in-flight magazine anymore, but you can still shop its collection of absurd products online. SkyMall is back from bankruptcy and ready for business. SkyMall, the catalogue found on most US airlines and popular for selling quirky products like garden gnomes and 'orbit wheels', files for bankruptcy, blaming in-flight internet. Brookstone competitor Sharper Image filed for bankruptcy in 2008, while mail-order business SkyMall followed suit in 2015. ", "'Where the Wings Have No Shame': What's SkyMall culture really about? Those contracts certainly buoyed up the business, but I still think they were on an inexorable downward slope. SkyMall.com Home Page. [4] Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery. ... but the reaction was still a surprise for a company whose website was still in "soft launch" mode. [5], On May 17, 2013, SkyMall merged with Xhibit Corp, described as a new "marketing software and digital advertising company that trades on an 'over-the-counter' exchange where equity shares of small companies can be bought and sold". The unsuspecting consumer I guess. In February 1990, WordPerfect co-creator Alan Ashton agreed to help finance the company, pitching in $250,000. [2] In April 2015, it was purchased in bankruptcy court by C&A Marketing. After a struggle with bankruptcy, you won't find endless pages of sleek tech gear. Due diligence quickly uncovered that all of SkyMall’s contracts with airlines – the foundation of the entire business – had lapsed. The SkyMall retailing business had revenue of just about $33.7 million in 2013, which drastically declined to just $15.8 million for the nine months ending on September 28, 2014. ©2020 Verizon Media. SkyMall is a specialty publishing firm headquartered in Ridgefield Park, New Jersey,[1] best known for once publishing a self-titled in-flight publication, SkyMall, that at one point had an annual circulation of approximately 20 million copies distributed in airplane seat pockets. Good News — SkyMall May Be Cleared For Relaunch", "SkyMall, the wacky in-flight catalogue, is filing for bankruptcy. Save yourself all the trouble, time, regret, frustration, etc. Items ordered from -SkyMall- may be subject to tax in certain states, based on the state to which the order is shipped. According to recent reports by Jezebel and the LA Times , the airline magazine with a readership and reach of 600 million travelers a year just might be on its way out. [7] The Washington Post described the catalog's offerings as "whimsical". 13 unexpected things you can still get from SkyMall, from least to most expensive Milkovasa/Shutterstock Known for quirky products, the former in-flight magazine SkyMall is still going. Known for quirky products, the former in-flight magazine SkyMall is still going. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall.com. And, that is exactly what he hopes to do. SkyMall made just $15.8 million in the first nine months of 2014 — down from $33.7 million in 2013. [5], On January 22, 2015, SkyMall, LLC and several affiliated companies, including its parent company Xhibit Corp., voluntarily filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the District of Arizona. Last year alone, SkyMall lost $3.2 million so they have major moves to make up, because apparently you can't keep a company afloat by just selling Garden Yetis. of dealing with SkyMall, Now that I see all their very poor reviews on multiple review sites, I wonder how they can stay in business. If you're still shopping the SkyMall catalog, then this news is going to hit you pretty hard: The in-flight publication may be going out of business. From a 2001 filing by SkyMall Inc., we know that the loyalty business accounted for no more than 15 percent … If SkyMall doesn't find a way to appeal to its massive audience, then it's going to be a swift landing for the unrequited leader in airline sales (aside from airline attendants and their "buy some headphones and snacks" schtick). Gogo wants you to text and make calls at 30,000 feet. It looks the same as it always has.". (Photo: SkyMall.com) Before you mourn the wacky SkyMall, some crazy products will still be in … According to initial reports of the company's bankruptcy, SkyMall revenues totaled $33.7 million in 2013, but were just $15.8 million through the first nine months of 2014. The company drastically changed its business model around 1993. As New York retail consultant Bob Phibbs told the LA Times, "SkyMall feels to me like its in a time warp. [6] The company now offers goods from other companies' catalogs for drop-ship to the customer via third-party transport firms. Xhibit Corp, the parent company behind SkyMall, filed for federal bankruptcy on Friday after making only $15.8 million in 2014, Money reported. Same-day delivery required SkyMall to operate its own warehouses near select airports. I've still not received my order for which they charged a … The challenges that SkyMall is facing are not unique. Hair Washing Tray - Our exceptionally easy-to-use EZ-SHAMPOO HAIR WASHING TRAY is contoured to fit neck comfortably and rest on client's shoulders for easy shampooing. ; After a struggle with bankruptcy, you won't find endless pages of … Visit Business Insider's homepage for more stories No shortage of strange items have popped up on SkyMall over the years. Just for laughs, here are some of the most ridiculous items you can find in SkyMall: Part of HuffPost Style & Beauty. What’s different is that those business have adjusted to their new business environment and SkyMall has not. All rights reserved. [5], Shortly after launching, the company purchased contracts from another company that allowed it to offer catalog merchandise to travelers flying U.S. air carriers. Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery. The first step began in … [7] Smithsonian magazine has credited this decision with saving the company. How did it last this long? The Internet has operated as a disruptive force for many tradition brick-and-mortar based businesses. SkyMall, Inc. was founded in 1990 by Bob Worsley, Alan Lobock, Matthew Del Bianco, and Graham Alcock. SkyMall was known for its bizarre and wacky products, hasn't been seen on airlines over the past year, but it may be returning sooner than we think. On Twitter, SkyMall said that folks can purchase products online at SkyMall.com and is expected to be back on planes by the year's end, according to the Huffington Post.. SkyMall currently does not really have a compelling identify. [2] Same-day delivery required SkyMall to operate its own warehouses near select airports. An essential daily guide to achieving the good life. In January 2015, the company filed for Chapter 11 bankruptcy protection. Despite today’s changed technological playing field, SkyMall still delivers one thing better than any other in-flight retailer: whimsy. Worsley incorporated SkyMall Inc. in Arizona and began mailing out his 100-page business plan to 50 venture capitalists and individual investors. Hoop Home Security Camera, 1080p IP Indoor Wired Video Surveillance System, Sound/Motion Detection | 350° Pan/Tilt, Text to Speech, 2-Way Audio, Reminders, Live View, Smart App | Family & Pet Friendly (Worsley left soon after, got into sustainable energy and minerals, and served as an Arizona state senator from 2013 to 2018.) In April, New Jersey-based C&A Marketing purchased Skymall out of bankruptcy protection with plans to revive the business. Jordan insists that the concept of in-flight shopping is still valuable — if and when a brand can get back on airplanes. The iconic in-flight magazine SkyMall filed for bankruptcy today, saying the increasingly competitive, constantly changing retail environment has pushed it out of business.. If the SkyMall catalogue still exists in 2025, it will probably look like this. Simply put, SkyMall is no longer the default boredom cure it once was. [5] In 2009 SkyMall's website "generated approximately $80.5 million in revenue", making it the 185th largest e-commerce website by revenue. ", "SkyMall and GuestLogix to develop onboard shopping service", https://en.wikipedia.org/w/index.php?title=SkyMall&oldid=990828990, Articles with unsourced statements from January 2015, Creative Commons Attribution-ShareAlike License, American Airlines/US Airways/American Eagle/TWA/America West Airlines, United Airlines/Continental Airlines/Eastern Airlines, SkyWest Airlines/Atlantic Southeast Airlines, This page was last edited on 26 November 2020, at 18:58. The first nine months of 2014 — down from $ 33.7 million the... What 's SkyMall culture really about lost its contracts with the airlines an in-flight anymore. Have a compelling identify put, SkyMall is facing are not unique is skymall still in business `` whimsical '' news going... Exactly what he hopes to do when a brand can get back airplanes! Environment Health Social Justice the top-selling items upon the company drastically changed its business model around 1993 publication... 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