The Salesforce Datorama acquisition is expected to enhance the Salesforce Marketing Cloud system and better compete with Adobe -- the CRM software vendor's main competitor in the marketing space. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. We’re excited to announce that Salesforce has completed its acquisition of Datorama — the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. A Salesforce spokesperson confirmed that “Salesforce has signed a definitive agreement to acquire Datorama.” Although not all the terms of this acquisition have been disclosed, sources close to the companies said that the offer was for $800 million. Datorama's Israeli employees will join Salesforce's Marketing Cloud development team. The deal is anticipated to close by Q3. Learn how the parts of the Datorama platform work together. Earlier this week Salesforce signed a definitive agreement to acquire Datorama, a single AI-powered marketing intelligence platform that puts companies in control of connecting their data, enabling the reporting across channels and campaigns, and surfacing insights instantly so that they can make decisions in near real time. Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Various trademarks held by their respective owners. For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama. Why Gathering Marketing Data Sucks Right Now. All rights reserved. Today is a very exciting day for Datorama — as a company, technology and as a community. Their most recent acquisition was ClickSoftware Technologies on August 8, 2019 Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis. Salesforce will be looking to bolster its Marketing Cloud with expanded data integration, intelligence and analytics. Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to comment until now. Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based AI marketing platform for more than $800 million. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale. With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. Salesforce’s acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. … One-line Pitch: “Demandware provides enterprise cloud commerce solutions that empower the world’s leading retailers to continuously innovate.” Why Salesforce bought them: Salesforce had mastered the B2B cloud software market, and yet, always had the taste for the B2C market, naturally. Datorama provides marketers with the ability to connect, analyze, and take action on all of their data in one marketing dashboard to drive ROI, speed, and growth across their business. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Ran Sarig Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place; access and act on the right cross-channel KPIs, dashboards, reports, and Please see Datorama’s blog post for more information. The Datorama purchase dovetails with Salesforce.com's purchase of marketing specialist Krux in 2016. The Salesforce acquisition of Datorama gives Salesforce the tools to capture the attention of marketers who are struggling to aggregate all their data into one place. The Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for an estimated $800M, in what is one of the largest MarTech acquisitions this year. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” led by things like data, AI and the internet of things. The Salesforce Datorama acquisition marks the fourth purchase for the vendor this year, following its acquisitions of Attic Labs, CloudCraze and MuleSoft. U.S. sales and marketing software company Salesforce said on Monday it signed an agreement to acquire Datorama, an Israeli cloud-based artificial intelligence marketing platform. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Have more questions? With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences. Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Salesforce's acquisition of Datorama enhances the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. Access the latest whitepapers, webinars, and case studies. Salesforce acquired marketing intelligence firm Datorama in 2018, followed by its $15.7 billion purchase of Tableau in June 2019. All rights reserved. Salesforce has acquired 61 organizations. © Copyright 2020, Datorama, A Salesforce Company. Datorama CEO and Co-Founder. Dive Brief: Salesforce announced an acquisition deal for Datorama, a marketing intelligence and analytics platform powered by artificial intelligence, for an undisclosed amount on Monday. With Datorama Acquisition, Integration Rolls On At Salesforce The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad technologies used in today’s marketing and consumer engagement ecosystem,” Sarig stated in the blog post. View our holistic solutions by organization type or role. The deal is anticipated to close Q3. Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama customers will be able to leverage the power of the world’s #1 CRM to take action on data and insights, delivering smarter engagement across the entire customer journey. It complements recent innovations including our integration with Google Analytics 360 and Marketing Cloud Einstein capabilities. Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. Terms were not disclosed, though the publication CTech said the offer is for $800 million. Another major acquisition in the marketing industry, this time in AI. Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. For Salesforce, the acquisition of Datorama is meant to bolster the company’s data analytics capabilities, so it can provide more useful insights to marketers as they target customers. We would like to say thank you to our entire community for being part of the Datorama evolution and celebrating this important milestone with us. This is its fourth acquisition so far this year, following MuleSoft, CloudCraze, and Attic Labs. Today is a very exciting day for Datorama — as a company, technology and as a community. This now sees her running a team of 75 globally (up from 25). We are excited to welcome Datorama’s incredible team to the Salesforce family. "Regardless of … Salesforce has agreed to acquire Datorama for a reported $800m in a bid to further insights available to brands via its marketing could in the latest round of M&A in the adtech and martech sector. Purchase Price: $2.8B. The price is estimated at $850 million. Explore the first edition the Marketing Intelligence Report for an inside look into how the new growth imperative is affecting marketers across every industry. Datorama had a strong portfolio of 3000+ customers across the globe including multiple Fortune 500 companies before the acquisition. Best, About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. Now branded as a marketing intelligence tool within Salesforce Marketing Cloud, Datorama brought a vast array of connectors to disparate data sources, Bloom said. In 2018, Salesforce acquired Datorama, a leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. We couldn’t be more excited about this opportunity. Four months ago, Pope extended her global Datorama CMO remit by taking on marketing for Salesforce Marketing Cloud and Pardot. Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. Let’s take a look at why this acquisition is so important for Salesforce, and what it means for the future of marketing analytics. Both Pope and Datorama’s fortunes changed significantly last July after Salesforce acquired the marketing analytics and enablement vendor for US$800 million. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama.. Salesforce appears to be taking serious steps towards offering a vendor agnostic approach to dealing with customer data. Salesforce has completed our acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Founded in 2012, Datorama helps many well-known global agencies and brands — including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard, and Foursquare — optimise marketing campaigns, automate reporting, and make faster data-driven … This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. We will move with greater speed and support. Exciting news! Acquisition Date: Jun 1, 2016. CRM giant Salesforce (Nasdaq: … By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity. Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster. Salesforce is reportedly offering more than $800 million in cash for the Israel-based company, according to Calcalist. Datorama is a leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. August 21, 2018 - Meir Orbach of Calcalistech writes: San Francisco-based customer service software juggernaut Salesforce.com Inc. announced on Monday it has completed its acquisition of Israel-based marketing analytics company Datorama Ltd. The two companies first announced the deal in blog posts published in July. Our customers, employees, and partners are at the center of every new product or strategic decision we make. The Datorama deal follows Salesforce.com's acquisition of MuleSoft for $6.5 billion in March. Join our community and find answers, tips and best practices. Sign up to get news alerts, behind-the-scenes insights, and research from Salesforce News & Insights, By subscribing, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement, © Copyright 2020 Salesforce.com, inc. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence, and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. Gathering marketing data is a tedious and manual process. 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