Ltd. Some of its unique strategies include Teacher Plus scheme, 2599 Scheme, Change your life scheme. Maruti was founded in 1981. DECLARATION This is to certify that the Project Report entitled “Marketing strategies of Maruti Suzuki” is my original work and this has not been submitted in part or full to this or any other university/institution for the award of any degree or diploma. In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a year. Advertisements like “Kitna deti hai”, "Petrol khatam hi nahi hota" & “service centres in every direction” make the point clear. This started to decline and the company reached about a level of just below 40%. The second generation of Maruti Suzuki is ‘Alto 800’, was released in Indian car market on 16 October 2012. Maruti Suzuki Market Share. Though, company is wanting to approach this strategy as low priced car. This is a research report on Marketing Strategy Analysis of maruti suzuki by K.N.T Arasu in Marketing category. In 1964 Suzuki began exporting motorcycles to the United States. Mar 08. The carmaker ended calender year 2018 with a market share of over 50% for the first time in over a decade despite slowing growth in the past six months. Maruti Suzuki in India is one of the major examples of this because this firm is using different and effective employees’ retention strategy and timely change the strategy as per the need of the customer and the market as well. The case examines the competitive strategies of Maruti Suzuki India Limited (Maruti), a subsidiary of Japan based Suzuki Motor Corporation (Suzuki), the market leader in the Indian passenger car industry. At first they entered in the US market as exporter of a single product (only motor cycle) with pure vertical integration. Maruti Suzuki always positioned itself as a company which cared about the customer's pockets and it always branded its cars as fuel efficient and cost effective. Maruti Suzuki sells hatchbacks, sedans, MUVs and SUVs in India through its ARENA and NEXA channels, certified pre-owned cars through TRUE VALUE, and commercial vehicles through its Maruti Suzuki Commercial channel. 12.39 Lakh. 2.94 Lakh to Rs. The Industrial sales of Maruti Suzuki in the year March 2008 was 20070.9 Crore which is 23.26 % greater than previous year. Maruti kick off small car with different range in the Indian market as well in another country. This case study discusses the unique strategies that Maruti Suzuki India ltd implemented. We will be carrying our clinics and studies to get customer feedback. CHAPTER-5 MARKETING STRATEGIES OF MARUTI SUZUKI INDIA LIMITED AND HYUNDAI MOTOR INDIA LIMITED Maruti was founded in 1981. MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13, 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’. Once the company has a market share in India of up to 70 percent. The numero uno automaker in India - Maruti Suzuki - is going strong with the launch of the Ertiga. With the launch of new products, the company has pulled back the numbers in excess … 5. Review of Literature Gauhar Fatma ,Ela Kumari (2013),Market ing strategies of Maruti -Suzuki Maruti -Suzuki India.ltd is a leading manufacturer of four -wheeler in India. For instance, it has a car selling at the lowest price in industry which is about 1.88 million rupees. The company also exports the car. SUZUKI’S MARKETING STRATEGY IN THE U.S. MARKET ENTRY STATEGY: Suzuki changes its policy many times according to the market requirements. 1.2 Pricing. The Suzuki Alto is available in the international market, and is known as Maruti Suzuki A-Star (Alto Star). The Maruti Suzuki Baleno is India’s best selling premium hatchback, and the car consistently sells 15,000+ units every month, raking in big profits for Maruti. Maruti Suzuki cars offers 16 models in price range of Rs. NEXA: A Blue Ocean Strategy by Maruti Suzuki to answer challenges of Globalization Published on September 12, 2016 September 12, 2016 • 55 Likes • 6 Comments Maruti Suzuki is expecting a growth rate of 6-8% in 2019 with volumes of 1.9 to 2 million units before the market absorbs the price increase in 2020, said the second person. Maruti Suzuki Pvt. Maruti Suzuki like other automakers is building up its inventory level ahead of the festive season, however, it has registered a year-on-year decline in production of 19.19 per cent in July 2020. Car market a whole scheme, 2599 scheme, 2599 scheme, Change life! 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